The Secret of Nintendo’s Success February 27
Next-Gen Biz is running an article with some insight into what makes Nintendo so successful at what they do. Nintendo has a huge lead in the portable gaming market, and is selling out everywhere in the console market. You can safely say Nintendo knows a little about how people like to game.
Nintendo’s secret - the one that the others don’t quite get - is that it is essentially a maker of casual games. The DS’s success illustrates this perfectly, capturing that most casual of markets - portable gaming - with ruthless efficiency. Can the rest catch up? Analyst DFC Intelligence reports.
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